Hear directly from the leaders shaping the next chapter of Saudi retail. Ministers, CEOs and industry pioneers will explore how commerce is evolving into a cultural force, a technological framework and a pillar of national development.
10:00 AM – 10:20 AM
Keynote:
The Retail Nation – Designing Saudi’s Blueprint For Global Commerce
Saudi Arabia is charting its own path in retail. This opening keynote features a senior minister or founder outlining how retail is becoming part of the country’s economic architecture and cultural identity. The session explores data sovereignty, payments innovation and the evolution of customer experience, offering a clear view of how Saudi retail will expand from domestic strength to global impact. Expect a direct, strategic roadmap that links ambition to national outcomes.
10:20 AM – 10:40 AM
Fireside Chat:
Saudi Retail By The Numbers – What’s Working & What’s Next
A data-focused conversation that cuts through assumptions and goes straight to the metrics. Speakers break down where growth is truly accelerating, from mobile commerce and mall footfall to shifts across grocery, fashion, pharma and luxury. The discussion highlights barriers slowing national scale, including fragmented payments, fulfilment gaps and talent shortages, and closes with a six-month action agenda for the sector.
10:40 AM – 11:10 AM
Panel:
Scaling For Impact – What It Takes To Win Saudi’s Giga Projects
Saudi’s new cities are redefining how people live and shop, and retailers must rethink how their operations scale. This panel delves into the decisions that matter most, including platform partnerships, fulfillment models, and the economics of omnichannel expansion. Leaders share real outcomes from the Saudi market and offer practical frameworks for building at national scale while protecting efficiency and customer experience.
11:10 AM – 11:30 AM
Coffee Break
11:30 AM – 12:00 PM
Panel:
The Future Of Payments And The Rise Of Native BNPL
This session examines the foundations of a next-generation payments ecosystem designed for trust, inclusion, and rapid adoption. Speakers explore merchant economics, the rise of digital wallets and the realities behind BNPL growth. Expect a practical look at regulation, data integration and consumer habits, along with a collaboration checklist for retailers, fintechs and banks.
12:00 PM – 12:10 PM
Spotlight:
Inside An RMN Pilot That Delivered Results
A leading brand breaks down a rare retail media network pilot that produced verifiable impact. The talk walks through early test campaigns, revenue lift and what the team learned along the way. The focus is on replicable steps that malls, marketplaces and large retail networks can adopt across the Kingdom.
12:10 PM – 12:20 PM
Spotlight:
The BNPL Balancing Act – What The Numbers Really Say
A retail CFO presents an unfiltered analysis of BNPL performance. The session examines conversion trends, default risks and the narrow margins that define the category. Attendees gain a deeper understanding of what drives profitability, where losses occur and the regulatory shifts that could unlock new value.
12:20 PM – 12:30 PM
Tech Talk:
Building Trust In The Data Room – How Identity Can Power Saudi’s Retail Media Future
As retailers race to monetise audiences, privacy has become the foundation of sustainable growth. This session explains how clean rooms, consent-led identity design and on-shore collaboration models enable powerful insights without compromising security. A solution provider shares real regional use cases and activation strategies built for Saudi’s retail media future.
12:30 PM – 1:00 PM
Panel:
The Experience Economy – Turning Saudi’s Malls Into Self-Sustaining Media Destinations
Saudi malls are emerging as cultural and commercial destinations. This panel explores how developers and brands are turning footfall into measurable value through sponsorships, retail media and event-driven engagement. Expect clear insights on pricing models, ownership approaches and the next generation of spaces that blend entertainment, commerce, and data.
1:00 PM – 2:00 PM
Lunch & Networking
2:00 PM – 2:10 PM
Spotlight:
Inside The Fast Lane – How Saudi Retailers Are Rethinking Fulfilment For Speed & Scale
A leading grocer or tech operator walks through how fulfilment is being rebuilt for a market that expects immediacy. The presentation covers dark store optimisation, hyperlocal inventory strategies and lessons from early pilots. The focus is on what truly works in the Saudi context and what others can test next.

Chief Technology Officer
Al Jazera Markets
2:10 PM – 2:40 PM
Panel:
Ship-From-Store Vs Dark Stores – Which Wins In Saudi Urban Geographies?
This session brings together retail and logistics leaders to compare two competing fulfilment models. The conversation examines speed, accuracy, returns and cost-to-serve, offering real data from Saudi’s urban environments. Attendees gain an honest view of which model prevails under specific conditions and where the next efficiencies will emerge.
2:40 PM – 2:50 PM
Tech Talk:
Rethinking The Last Mile – How Lockers & Micro-Hubs Change The Math
The final leg of delivery remains the most expensive. A last-mile operator shares insights from locker deployments and micro-hub networks that reduce costs and increase first-attempt delivery rates. Expect utilisation benchmarks, density insights and lessons from live pilots.
2:50 PM – 3:10 PM
Fireside Chat:
Can AI-Native Stores Win Hearts (& Carts) In Saudi Without Cultural Friction?
Automation promises speed and personalization, but cultural comfort determines adoption. A technologist, a retail design expert and a privacy specialist discuss where AI improves convenience and where it creates friction. The focus is on human-centered store design and the moments where AI enhances margins without compromising trust.
3:10 PM – 3:20 PM
Tech Talk:
The Smart Shelf Revolution: Inside The ESL & Vision Stack
Electronic Shelf Labels and Computer Vision are redefining store intelligence. This session covers how the combined stack reduces stockouts and shrink while enabling real-time pricing and personalised in-aisle engagement. A vendor outlines deployment KPIs and the ROI retailers can expect within a single rollout cycle.
3:20 PM – 3:50 PM
Panel:
Can Sustainability Pay For Itself In Retail?
Sustainability is now a commercial decision. This panel analyzes the economics behind circular packaging, low-carbon logistics, and energy-efficient malls, highlighting examples from Saudi retailers that are already turning sustainability into a margin gain. Attendees receive actionable pathways for profitable transformation.
3:50 PM – 4:00 PM
Tech Talk:
Packaging That Pays Back – The Economics Of Reuse
A straightforward look at the financial reality of reuse models. The talk examines break-even timelines, procurement shifts and outcomes from pilots already in progress across the region. Sustainability is evaluated through both environmental and financial metrics.
4:00 PM – 4:30 PM
Panel:
The Talent Equation – Building A Retail Workforce At National Speed
As Saudi retail expands, workforce development must accelerate. Leaders from HR, policy and training outline how localization, apprenticeships and reskilling can support inclusive growth, with women playing a central role. The session offers program blueprints, measurable KPIs and partnership models ready for execution.
4:30 PM – 4:40 PM
Spotlight:
What Saudis Buy When No One’s Watching
A fast, insightful tour through Saudi Arabia’s hidden consumption patterns. The session reveals late-night surges, payday peaks, Ramadan shifts and quiet weekday habits that shape national demand. It is data-driven, human and filled with surprising behavioural nuances.
4:40 PM – 5:00 PM
Spotlight:
Investing in Retail Tech – What VCs Want
A leading venture investor breaks down the fundamentals of investability in Saudi retail. Topics include repeat purchase dynamics, margin expectations, CAC payback and the signals that separate early experiments from scalable businesses. Founders and corporate innovators leave with a clear fundraising playbook.
5:00 PM – 5:30 PM
Panel:
The Consumer Code – What Data Says About Desire
The closing conversation explores the psychology behind Saudi purchasing decisions. A retailer and a data strategist examine insights from sentiment models, A/B-tested campaigns and creative experiments. The session unpacks how emotion, design and experience come together to shape the modern Saudi shopper.
5:30 PM – 5:40 PM
Closing Note
7:00 PM – 10:00 PM
Evening – Retail World Forum Awards & Reception
A curated gala celebrating standout pilots, design achievements, retailtainment concepts and mall leadership across the Kingdom. The evening combines cultural performances, recognition moments and high-level networking for senior leaders and partners.

Filip Nekvinda is an accomplished leader in the global digital landscape, with a distinguished 19-year career spanning diverse industries. Currently serving as the Chief Information and Digital Officer at Abdul Latif Jameel Enterprises, he is driving the company’s digital strategy and execution across key sectors: Automotive, Healthcare, Logistics, Real Estate, and Diversified Businesses. With a proven track record of spearheading successful digital initiatives at major companies including IKEA, Procter & Gamble, Mars, Mondelēz, and Menzies Aviation, Filip brings a contemporary and agile approach to leadership. Under his guidance, ALJ Enterprises is embracing digital innovation and helping shape Saudi Arabia’s technological evolution in line with Vision 2030.

Appointed in 2025, Hani Weiss is the Chief Executive Officer of Max Fashion, a UAE-based value fashion omnichannel brand selling apparel and footwear across more than 250 stores in over 15 countries in the Middle East, Africa and Asia. Max is the largest retail brand belonging to Landmark Group, a US$ 7.5bn omnichannel retail and hospitality conglomerate.
Hani Weiss has extensive experience in retail of over 25 years, beginning his career in 2001 as a store manager at Majid Al Futtaim Retail which owns and operates the Carrefour franchise among other brands, rising through the ranks to be CFO in 2014 and then CEO from 2017 till 2024.

Abdullah is an enterprise leader, board member, and CEO advisor with over 28 years of experience driving large-scale transformation, growth, and operational excellence across the retail, FMCG, pharmaceutical, manufacturing, and consumer goods sectors. He currently serves as Chief Operating Officer and CEO Advisor at Panda, where he leads operations and supply chain across more than 200 stores, five distribution centers, and 16,000+ employees, overseeing multi-billion SAR operations across Saudi Arabia and Egypt. Known for aligning strategy with execution, Abdullah specializes in enterprise transformation, organizational scalability, and leadership development, with a strong focus on building high-performance cultures, resilient operating models, and long-term value creation in line with national transformation agendas such as Vision 2030.

Neeraj has been with Apparel Group for 24 years and spent over 30+ years in the UAE. He has vast experience within the retail industry across various domains such as strategy, general management, operations, mergers and acquisitions and financial operations to name a few.
Neeraj is an Alumni of Harvard Business School & University of London and has been awarded various industry awards like “Best Fashion Lifestyle CFO (UAE) Award at the Global CFO Excellence Awards 2020”, “ World’s Greatest CFO Award 2018-2019 by Asia One” and “Most influential CFO in Fashion and Lifestyle Services (UAE)” at the Global Business Insights Awards 2018.
At Apparel Group, he has an impressive track record of steering the Apparel Group to new heights, he brings a wealth of experience and knowledge to lead the break through initiatives at the Apparel Group.

May Bahjat Kanounji is a visionary brand builder, commercial leader, and transformation catalyst with over 20 years of experience shaping and scaling luxury and premium brands across fashion, beauty, lifestyle, and confectionery in the GCC. Renowned for merging commercial growth with cultural storytelling, May has led strategic brand evolutions that strengthen emotional connection, accelerate performance, and elevate brands to regional prominence.
Throughout her career, she has held senior leadership roles in leading regional companies — steering brand repositioning, omnichannel expansion, retail transformation, product innovation, and creative commercial strategy. Her leadership blends analytical discipline with intuitive brand expression, enabling her to build distinctive identities that resonate across digital and physical worlds with equal strength.

Andreu Marco is the Chief Operating Officer at Chalhoub Group, the partner and creator of luxury experiences in the Middle East. He is responsible for enhancing the Group’s core operations aligning them with the overall strategic objectives. His primary focus is to ensure efficient delivery of innovative, reliable, and customer-focused business services internally and externally in areas like End-to-End Supply chain, Logistics, Admin, Store Operations, and 3D. He is member of the Group’s Ex-com and serves as an advisory role for the Presidents and fellow Ex-Com members, providing strategic direction to the Group’s Operations.

Mohammed Aldabbagh is the Managing Director in KSA at Chalhoub Group. He is responsible for thoroughly understanding and studying the Saudi market trends and consumer insights to support commercial business owners in growing the business. He acts as the ambassador and representative of the Group to secure excellent relationships and identify business and growth opportunities with strategic partners such as governmental entities, real estate companies, VIP customers, suppliers, etc.

Younis is a dynamic professional with over 20 years of experience in the FMCG and retail sectors, excelling as an effective catalyst in sales management, business transactions, manpower retention and training, and driving organizational growth. Renowned as a habitual achiever with strong business acumen, he consistently surpasses targets while leveraging exceptional communication and problem-solving skills to deliver results. Colleagues recognize him as a highly creative leader who prioritizes business needs, deeply understanding the market and audience before proposing innovative approaches—capable of working independently yet thriving in collaboration as a true team player, always eager to support, encourage, and promote his team’s success.

Ammar is a seasoned CEO and Board Member with over 25 years of leadership experience across manufacturing, retail, and healthcare sectors. He has a proven track record in driving business transformation, operational excellence, and sustainable growth, with a strategic focus on maximizing shareholder value, building high-performance teams, and delivering superior customer experiences. Passionate about scaling businesses that balance market success with positive community impact, Ammar is committed to shaping visionary organizations that contribute meaningfully to both industry and society.

A strategic leader with over 20 years of experience, specializing in driving transformational growth and profitability in the retail sector. Demonstrated success in scaling and optimizing global retail brands such as Adidas, Reebok, Timberland, Vero Moda, and Jack & Jones. Leveraging over a decade of strategic leadership in the Middle East as Vice President of Apparel Group, consistently delivering outcomes that set businesses on a path to sustainable, long-term success.

Ravi Raman, a TEDx speaker and no stranger to a stage, is a media professional with more than two decades of content strategy, brand marketing and team leadership experience.
He launched the regional editions of world-renowned brands such as Wired and Bloomberg Businessweek, and his reach has extended to other leading publications from the New York Times to India Today.

Shaik is a retail technology leader with over 26 years of experience driving digital transformation across grocery and fashion hypermarkets and supermarkets. As a CTO, he specializes in IT infrastructure transformation, ERP implementation, and large-scale technology programmes, aligning digital strategy with operational performance and business growth.
He has led high-impact implementations of Microsoft Dynamics Business Central and Navision platforms, modernising retail operations and integrating technology into core business functions. With a strong focus on automation and digital innovation, Shaik has delivered significant efficiency gains, including major cost reductions and productivity improvements across retail environments.
Shaik brings deep techno-functional expertise and leadership capability, focused on building scalable, efficient, and future-ready retail operations.

As the CEO of MAGRABi Retail Group, I am responsible for overseeing the operations and growth of the largest eyewear retailer in the Middle East and Africa, with over 200 stores across 5 countries. I have been leading this family-owned business since January 2023, after serving as the COO for 14+ years and the VP of Business Development for three years.
My core competencies include strategic planning, business development, retail management, negotiation, and entrepreneurship. I am passionate about delivering excellence in customer service, product quality, and social impact. I hold a Bachelor of Commerce from Ain Shams University, a Diploma in Diamond Grading from the International Gemological Institute, and an Advanced Management Program certificate from Harvard Business School. I also completed an executive education course on Leading Businesses into the Future at London Business School in 2015.

Sunil is the Chief Information Officer and SVP – Business Technology & Analytics at Majid Al Futtaim Retail, and a globally recognized leader in digital transformation with more than 28 years of impact across the retail and consumer sectors. He has driven large-scale transformation programs across multiple regions, reshaping omnichannel, e-commerce, data, and supply chain capabilities for some of the most influential retail brands.
Known for translating strategy into execution, Sunil has built a reputation as a trusted board-level advisor, guiding C-suites through technology-enabled growth and enterprise-wide change.
Having earned multiple industry distinctions for his work, Sunil continues to accelerate business performance by aligning technology, analytics, and operating models to deliver measurable commercial outcomes.

Rami Rihani is a seasoned, multi-disciplinary marketing and customer experience leader with over 17 years of expertise across marketing, e-commerce, omni-channel strategy, and customer retention.
He currently serves as the Chief Marketing Officer at IKEA Saudi Arabia, where he leads brand strategy, customer engagement, insights, and retention initiatives, shaping IKEA’s growth and customer experience across the Kingdom. Prior to this role, Rami served as Acting CMO and Omni-Channel Director, overseeing e-commerce and customer retention for IKEA in both Saudi Arabia and Bahrain.
Earlier in his career, Rami spent several years at Ogilvy, managing integrated campaigns for major regional brands including IKEA, NCB Capital, Kleenex, Kotex and Hempel Paints.
Recognised for his strategic thinking and ability to bridge digital and retail worlds, Rami continues to drive impactful transformation across the region’s retail and consumer landscape.

Nicole is the Managing Director at Faces, one of the leading beauty retailers in the Middle East and the owned beauty brand of Chalhoub Group.
She joined the Group in September 2024 with a clear mission: to elevate Faces, strengthen its customer relevance, and become the leading omnichannel beauty destination in the region.
A passionate strategist and international business leader, Nicole brings more than 30 years of experience across nearly all beauty categories—both on the industry side and within retail. Her career spans senior executive roles at Henkel, Coty, and Shiseido, where she built strong foundations in brand building, portfolio management, and transformation.
Before joining Faces, Nicole served as Managing Director for the DACH region at Douglas, where she led the company’s shift from a traditional retailer to a modern omnichannel beauty leader, delivering double-digit growth in both revenue and profit.

Dr. Martyn Davies is Head of the Retail Sector and leads the City Excellence Division at the Royal Commission for Riyadh City in Saudi Arabia. Previously, he was a Senior Partner and Managing Director of Africa & Emerging Markets at Deloitte. An alumnus of the Young Global Leaders Community of the World Economic Forum (WEF), he has served on numerous advisory groups at the WEF, including the Global Agenda Council on China, and has been an expert adviser to the Mining & Metals Industry Group.

Binoo Joseph is a seasoned technology and transformation leader with over 20 years of experience driving innovation and enterprise-wide digital strategy across customer-centric sectors including real estate, shopping malls, hospitality, retail, and e-commerce. As Chief Digital Officer at Cenomi Centres, he leads large-scale transformation initiatives that reimagine both physical and digital retail environments—enhancing customer experience, improving operational efficiency, and enabling sustainable growth.
With deep expertise in aligning technology and business strategy, Binoo has delivered major transformation programmes across multiple geographies, integrating cloud platforms, smart technologies, data infrastructure, and emerging tech to modernise systems and unlock new value opportunities. He has built and led high-performing technology organisations, fostering a culture of innovation, collaboration, and measurable impact.
Driven by a mission to use technology as a catalyst for positive change, Binoo is committed to shaping the future of retail and creating long-term value for customers, partners, and communities.

Alok is the Chief Executive Officer of Tim Hortons GCC, bringing over 28 years of leadership experience across F&B services, quick service restaurants (QSR), retail, and retail development. He has a proven track record of driving growth and operational excellence across large, multi-market organisations.
With deep expertise in scaling high-performance teams across multiple locations, Alok has led complex business transformations, managed full P&L ownership, and delivered strong financial and customer-centric results. His leadership spans end-to-end retail operations, expansion strategy, operational optimisation, and customer experience enhancement.
Recognised for his ability to build brands, accelerate regional footprint expansion, and elevate service standards, Alok continues to play a pivotal role in shaping the future of the QSR and retail landscape in the GCC.